What's new?

– The 2025 collection is the largest we've created for both men and women. For women, we have some new prints that elevate the collection and a beautiful light blue colour in certain pieces. The men's collection features new prints on polos, an exciting new polo model that nods to the 70s with a chest pocket, longer buttoning, and a supported collar. We've also developed a series of round-neck and hooded sweatshirts that can be worn by both men and women. In our second-layer garments, we've added a full zipper to make it easier to put on and take off as the weather changes during the round. But most exciting of all is that we're launching our first-ever junior collection for 2025!

What was the thinking behind the design and materials?

–This year's collection is clean-cut with subtle logos, featuring a colour palette that's easy to match, with both muted colours and brighter garments creating a wonderful mix. The materials are very stress-resistant, and we use recycled polyester as much as possible.

What's important to you when developing a new collection?

– That the focus is entirely on golf. The garments must function 100% on the course. With details like stretch to minimise resistance in the swing, the right length so clothes don't ride up when swinging or reading greens, and tight sleeve endings on long-sleeved garments so they can be pulled up without interfering when gripping the club. Such things are super important. And if people wear the garments off the golf course too, that makes me even happier!